Your pricing page is often the most visited page after the home page, and the one where visitors decide. A few simple principles make a big difference.
1. Show prices
Hiding prices behind “contact us” filters out many visitors. If your work is custom, show a starting price or typical packages. You can still keep a “custom” plan.
2. Keep the choice simple
Three plans is the classic: a basic one, a recommended one and a premium one. Highlight the plan you want most people to choose.
3. Use anchoring
A premium plan makes the middle plan look reasonable. A yearly price with a visible saving makes commitment attractive. A monthly / yearly toggle does that elegantly.
4. Talk about outcomes
List features, but name plans and describe them by the result: “To launch your online presence”, “For businesses that want more clients”.
5. Answer objections right there
Add a short FAQ below the table: commitment, payment methods, what happens after purchase, refunds. Every unanswered question is a reason to leave.
6. Add social proof
Two or three testimonials about value for money work wonders under the table. See how to display testimonials, and collect more with Praisewall.
7. Make it perfect on phones
Plans must stack, buttons must be large, and the recommended plan must stand out.
Build it in WordPress
Pricely handles the table itself: up to six plans, the billing switch, highlighted plan, three styles and responsive layout. Check the demo, or get it in the Website Essentials Pack.
Frequently asked questions
Should I display prices on my website?
In most cases yes. Visible prices pre-qualify visitors and build trust. If your work is custom, show a starting price.
What is price anchoring?
Showing a higher-priced option next to your recommended plan so that the recommended plan looks like the best value.
What should the FAQ under the pricing table cover?
Commitment, payment methods, what happens after purchase, refunds and support.