A sold-out product page is usually a dead end: the visitor leaves and rarely comes back. A “Notify me when available” form turns that visit into a future sale, and tells you which products people really want.
How back in stock alerts work
- The shopper lands on a sold-out product or variation.
- Instead of a dead end, they leave their email.
- When you restock, everyone on the list receives an email with the product, the price and a button to buy.
Best practices
- Support variations: in fashion, one size is often sold out while others are available.
- Send automatically as soon as the stock status changes, in batches to protect your email reputation.
- Use your store’s email design so the message is recognisable.
- Respect privacy: an optional consent checkbox and data stored on your own site.
- Read the demand: a “most wanted products” ranking tells you what to reorder first.
Setting it up
Restockly adds the form automatically to sold-out products and variations, sends the emails when stock comes back using WooCommerce’s own email template, and gives you a subscribers list with CSV export and a most-wanted ranking. See the form on the sold-out mug in the live demo.
Related WooCommerce improvements
Restocked products sell faster with a little social proof, and fashion stores should also add a size guide. Get all six WooCommerce plugins in the WooCommerce Booster Pack.
Frequently asked questions
Does it work with variable products?
Yes. The form appears when the shopper selects a sold-out variation, such as a size or colour.
When are the emails sent?
Automatically when the stock status goes back to “In stock”, in batches.
Is it GDPR-friendly?
You can add a consent checkbox, data stays on your site and WordPress export and erase tools are supported.